The best business results are customer-driven!

Welcome to the Customer-Driven blog!

The posts here are all about how to grow your business by focusing on doing the right things for the right customers. Putting your customers in the driver’s seat, if … Continue reading


Authenticity: Are You an Original?

“Sincerity – If you can fake that, you’ve got it made.” – George Burns

October 31, 2014 · Leave a comment

Why Buy the Cow When You Can Download the Milk For Free?

You’ll have to forgive me for butchering the metaphor, but it seemed the perfect way to describe the current trend wreaking havoc among traditional retailers: non-ownership. In a very interesting article by … Continue reading

October 28, 2014 · Leave a comment

Make Yourselves at Home

Times have certainly changed. Gone is the day when people were willing to buy just about anything you put out there. The more-you-have-better-you’ll-feel theory on shopping and just stuff in general has … Continue reading

October 16, 2014 · Leave a comment